Post by duke on Feb 7, 2012 23:06:53 GMT -5
Crisis management is an essential concept in any form of business and usually refers to two practices. One part of this is planning ahead to anticipate various types of crises and determining how a company would address them. The other is the actual handling of crises when they occur and in their aftermath so that a company continues on its way with minimal loss in profitability and having retained, if needed, its reputation.